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Educating children about not playing with fire or hot surfaces, in order to
prevent accidents.


We live in an era where not much content is created for children; this as an
opportunity to connect with children through content that speaks to them.

It is scientifically proven that children learn easily through music; for example,
most of us learned the alphabet and multiplication times tables through songs.
This type of education successfully stays with us for a lifetime, and so we are
collaborating with Los Mocosos to put together the tune and video
for "No Te Pegues Que Te Quemas".


With just a $3,000 promotion budget, FundaciĆ³n Amar has achieved over 600,000 views and over 800 shares. Additionally, traditional media outlets donated more than $2 million in promotions across TV, press, OOH, radio, among other media outlets.

It became the most viewed video by Los Mocosos with a viewer increase of over 100% compared to previous videos.